Build an Ecommerce Website with WordPress & WooCommerce – Masterclass

Learn how to create a fully functional online store using WordPress and WooCommerce—the most powerful ecommerce platform. This hands-on course covers product setup, payment gateways, shipping methods, marketing strategies, and store optimization to help you launch and grow a profitable ecommerce business.

Whether you're a beginner, entrepreneur, or freelancer, this course will teach you how to build, manage, and scale an online store without coding. By the end, you'll have a professional ecommerce website ready to sell products worldwide!

Course Outline

Module 1: Introduction to Ecommerce with WordPress

• Why choose WordPress for ecommerce?
• WooCommerce vs Shopify vs other platforms
• Domain & hosting selection for ecommerce
• Installing WordPress & WooCommerce

Module 2: WooCommerce Setup & Configuration

• WooCommerce initial setup wizard
• Configuring store location, currency & tax settings
• Setting up payment gateways (PayPal, Stripe, COD)
• Managing shipping zones & methods

Module 3: Adding & Managing Products

• Simple vs Variable vs Digital products
• Product pricing, inventory & SKU management
• High-quality product images & galleries
• Product categories & attributes

Module 4: Designing Your Ecommerce Store

• Choosing the best WooCommerce theme
• Customizing store layout & colors
• Using page builders (Elementor, Divi) for shop pages
• Mobile-friendly & responsive design

Module 5: Essential WooCommerce Plugins

• Must-have plugins for ecommerce (security, speed, SEO)
• Adding product filters & search functionality
• Email notifications & order management
• Subscription & membership plugins

Module 6: Payment & Checkout Optimization

• Setting up PayPal, Stripe, Razorpay, etc.
• Reducing cart abandonment
• One-page checkout optimization
• Offering discounts & coupons

Module 7: Shipping & Order Fulfillment

• Flat rate vs free shipping vs real-time rates
• Local pickup & delivery options
• Printing shipping labels
• Managing refunds & returns

Module 8: Marketing Your Online Store

• SEO for ecommerce (product SEO, schema markup)
• Email marketing (Mailchimp, Klaviyo)
• Facebook & Google Ads for WooCommerce
• Abandoned cart recovery strategies

Module 9: Security & Performance Optimization

• Securing WooCommerce (SSL, firewalls, 2FA)
• Speed optimization for higher conversions
• Backup & disaster recovery
• PCI compliance & safe transactions

Module 10: Scaling & Growing Your Store

• Analyzing sales with Google Analytics
• Upselling & cross-selling strategies
• Dropshipping integration
• Multilingual & multicurrency setups

Who Should Enroll?

• ✓ Entrepreneurs wanting to start an online store
• ✓ Freelancers offering ecommerce development services
• ✓ Bloggers & marketers expanding into ecommerce
• ✓ Business owners migrating to WooCommerce

Prerequisites:

• Basic WordPress knowledge (helpful but not required)
• No coding experience needed

What You'll Build?

• ✓ A fully functional ecommerce website
• ✓ Product pages, cart, and checkout system
• ✓ Payment & shipping integrations
• ✓ SEO-optimized store for better visibility
• ✓ Marketing-ready with email & ads setup